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Tuesday, July 8, 2008

Deep Linking

Here is an example how to do Deep Linking, which is believed to affect at least google's pagerank level on your website. Deep Linking is to use key search terms that you wish to be related to your domain adress (keywords), whilst blogging, and to insert links into them that point to your website.
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For example, if your website is about Occult & UFOs, then you could insert a link pointing to your website in either of those words, whilst posting them in a Blog. you can use any keywords you think are related to both your content (keywords) and the name of your domain. A website about Buddhism, for example, could use the words "Buddha, Buddhism, Buddhist, Dharma, Karma, Enlightened, enlightenment, four noble truths, eightfold path, Buddhist Forums, Vajrayana, Mahayana, Theravada/Hinayana Ramakian". Another thing you can do is to use bold or italic or underlined script in those links to increase their weight with the search engines.
The Blog below is a different way to "Deep Link" - this time i am linking outwards to a blog that has a google pagerank of five (quite high). If you link to high pagerank websites (with related content to yours, or some kind of relation at least to the article you are writing), and even better, if those websites link to yours, then it will help to push your own pagerank up higher, apart from that it will bring you a lot more visitors in the long run, both from referrals from the other sites that link to you (see my post about reciprocal linking), as well as from increased amount of surfers finding you as a result of google and Co. giving you higher ranking and placement in the search results. Here is the example Blog;
The Buddha Diaries: Buddhist Connections

The blog below is a seemingly interesting "diary-like" publication of articles on life in the contemporary world seen through the eyes of author and Buddhist Meditation practicant Peter Clothier

Peter Clothier

has several blogs, which are split up into 3 basic themes in which he is actively interested;
Buddhism, US Politics and Culinary Arts (cooking)
Accidental Dharma, is a blog of Peter's about the unpleasant things in life which are indeed unsavoury experiences, but that sometimes bring us a blessing in disguise.
A Diet of Choice, is a blog based around the daily life and diet of Peter Clothier, and diet related matters. He basically recounts a diary of the activities of the day, and the meals and snacks he consumes in his efforts to lose weight. The Header of the blog reads as such;
"I hereby give myself permission to eat and drink as much and as often as I want to, but undertake to be conscious of the choices I make and aware of their consequences. And this will be the place where I hold myself accountable."
Savanna & Charleston 2008 is a simple travelogue, as is Finland & Russia Art Tour 2008
Basically, Peter Clothier's five blogs are all diaries of his life, used to reflect upon Buddhism, Politics, Food and Wine, and travel.

The last method for deep linking, is within your own website. It is important for words in your content to have anchors (links) leading to other pages withing your website (or even another paragraph within the same page) that are related to that word in their content.For example, if i use the word "deep linking" in a future post, i could insert a link in the words leading to this post, which is entitled deep linking.
This increases the importance of my blog for the word deep linking , if i blogged a thousand blogs on high ranking forums and inserted the word deep link with links feeding to this blog, then it will be very likely that i got on the first page of many search engines for this search keyword.
(So goes the theory, at least, in truth there are many other factors which one has to take into consideration whilst we are tuning your website, but do not panic, i will get round to all aspects of the game as time goes on.
Lastly but not least is to search for link exchanges with other websites - which is called reciprocal-linking. Reciprocal Links are covered in a previous post.


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